oioiooi wants children to be able to get to know the world while playing and believes that even a small touch, a small gesture can be a process for children to get to know the world. Every oioiooi product is designed for play, because the brand believes that play can create a better world. With a simple yet thoughtful design, oioiooi wants to help children express their boundless, infinite imagination. All members of "oioiooi" are mothers who, through playing with their children, inspire what they feel with their little words and create everything together with them.